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Contingency factors of marketing-mix standardization : German consumer goods companies in Central and Eastern Europe
Codita, Roxana - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008779763
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Industrial clusters : concepts and empirical evidence from East-Central Europe
Szanyi, Miklós - In: Clusters in automotive and information & communication …, (pp. 87-112). 2012
Persistent link: https://www.econbiz.de/10009532658
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Ökonomische Cluster in Ost- und Mitteleuropa : Konzepte und empirische Evidenz
Szanyi, Miklós - In: Cluster- und Innovationsdynamik in Europa : neue …, (pp. 175-206). 2011
Persistent link: https://www.econbiz.de/10009410741
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Aktienkursreaktionen auf Direktinvestitionen in Osteuropa : Befunde für den deutschen Kapitalmarkt
Meißner, Thomas - 2003 - 1. Aufl.
Inhalt:Direktinvestitionen in Mittel- und Osteuropa - Grundlagen Theorien zur Erklärung von Direktinvestitionen im … Osteuropa. In diesem Zusammenhang wurde zwar untersucht, ob dies zur Wanderung von Arbeitsplätzen führt, die Frage, welche Vor …. Thomas Meißner analysiert, wie sich das Bekanntwerden von Direktinvestitionen in Mittel- und Osteuropa auf die ökonomische …
Persistent link: https://www.econbiz.de/10001825950
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Recharging the batteries : how the electric vehicle revolution is affecting Central, Eastern and South-Eastern Europe
Europäische Investitionsbank - 2022
Persistent link: https://www.econbiz.de/10013202070
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Industrial clusters : concepts and empirical evidence from East-Central Europe
Szanyi, Miklós - 2010
Persistent link: https://www.econbiz.de/10010213265
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Intercultural issues in the global auto industry
Warter, Liviu; Warter, Iulian - 2021
"This monograph is focused on intercultural issues, particularly in the global auto industry. The foreign direct investments (FDI) reasons are the result of globalization, of the need of growth and of achieving synergies. Most of the professionals consider that FDI is one of the most significant...
Persistent link: https://www.econbiz.de/10012430220
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Contingency Factors of Marketing-Mix Standardization : German Consumer Goods Companies in Central and Eastern Europe
Codita, Roxana - 2011
This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed. The newly developed measure exhibits satisfactory levels of reliability,...
Persistent link: https://www.econbiz.de/10014015243