Contingency factors of marketing-mix standardization : German consumer goods companies in Central and Eastern Europe
Roxana Codita
| Year of publication: |
2011 ; 1. Aufl.
|
|---|---|
| Authors: | Codita, Roxana |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Standardisierung | Standardization | Konsumgüterindustrie | Consumer goods industry | Deutsch | German | Empirische Methode | Empirical method | Mitteleuropa | Central Europe | Osteuropa | Eastern Europe | Deutschland | Germany | Ostmitteleuropa | Marketing-Mix | Exportmarketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 312 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.:München, Techn. Univ., Diss., 2010 |
| ISBN: | 978-3-8349-2596-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008779763