1 An Introduction to Quality, Satisfaction, and Retention-Implications for the Automotive Industry -- 2 Linking Satisfaction to Design-A Key to Success for Volvo -- 3 Improved Customer Satisfaction Is Volvo Priority -- 4 Design of Lines as a Product-Policy Variant to Retain Customers in the...

Examines the effects of four factors (the bundle: pure or mixed, the price discount, the functional complementarity of bundle components, and the number of bundle components) on consumers’ intentions to purchase product and service bundles. The findings were relatively consistent across...