The influence of stimulus ambiguity on category and attitude formation
Frauke Uekermann; Andreas Herrmann; Daniel Wentzel; Jan R. Landwehr
| Year of publication: |
2010
|
|---|---|
| Authors: | Uekermann, Frauke ; Herrmann, Andreas ; Wentzel, Daniel ; Landwehr, Jan R. |
| Published in: |
Review of managerial science. - Berlin : Springer, ISSN 1863-6683, ZDB-ID 2296460-5. - Vol. 4.2010, 1, p. 33-52
|
| Subject: | Kfz-Industrie | Automotive industry | Innovation | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003956490