Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Automotive industry"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Data Mining und Datenexplorati...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Automotive industry
Consumer behaviour
33
Konsumentenverhalten
33
Theorie
33
Theory
32
Marktforschung
30
Market research
27
Deutschland
17
Germany
16
Brand image
8
Markenimage
8
Brand management
7
Data Mining
7
Data mining
7
Markenführung
7
Marketing management
7
Marketingmanagement
7
Social Web
7
Social web
7
Conjoint analysis
6
Conjoint-Analyse
6
Brand
5
City marketing
5
Erfolgsfaktor
5
Internet marketing
5
Markenartikel
5
Online-Marketing
5
Stadtmarketing
5
Success factor
5
Viral marketing
5
Virales Marketing
5
Beziehungsmarketing
4
Bibliometrics
4
Bibliometrie
4
Cluster analysis
4
Clusteranalyse
4
Computer-assisted marketing
4
IT-gestütztes Marketing
4
Internet
4
Kaufverhalten
4
more ...
less ...
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
3
German
1
Author
All
Decker, Reinhold
4
Löffler, Michael
3
Rump, Markus
1
Souka, Mohamed
1
Temme, Thorsten
1
Published in...
All
Diskussionsarbeit
1
Journal of customer behaviour
1
Journal of marketing management : MM
1
Marketing : ZFP ; journal of research and management
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives : the case of premium durables
Löffler, Michael
;
Decker, Reinhold
- In:
Journal of customer behaviour
10
(
2011
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10009577351
Saved in:
2
Realising opportunities in the premium automotive market via context-oriented new product positioning
Löffler, Michael
;
Decker, Reinhold
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 716-732
Persistent link: https://www.econbiz.de/10009558868
Saved in:
3
Chaid als Instrument des Data Mining in der Marketingforschung
Temme, Thorsten
;
Decker, Reinhold
-
1999
Persistent link: https://www.econbiz.de/10001453292
Saved in:
4
Enhancing internal branding outcomes through customer experience management : new empirical insights from the automotive industry
Souka, Mohamed
;
Rump, Markus
;
Löffler, Michael
; …
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 22-34
Persistent link: https://www.econbiz.de/10014306383
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
