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Flexibilität und Stabilität in der automobilen Supply Chain : Anforderungen und Lösungsansätze

Voigt, Kai-Ingo - In: Operations Management in Theorie und Praxis : aktuelle …, (pp. 185-201). 2008

Persistent link: https://www.econbiz.de/10003711368

Product development in the automotive industry : crucial success drivers for technological innovations

Gerhard, Daniel; Brem, Alexander; Voigt, Kai-Ingo - In: International journal of technology marketing : IJTMkt 3 (2008) 3, pp. 203-222

Persistent link: https://www.econbiz.de/10003764282

Revenue management in the automative industry : a process innovation and its potential to reduce complexity in the entrire supply chain

Voigt, Kai-Ingo; Saatmann, Michael; Schorr, Sascha - In: Key factors for successful logistics : services, …, (pp. 251-267). 2007

Persistent link: https://www.econbiz.de/10003598919

The application of lean principles and its effects in technology development

Gerhard, Daniel; Engel, Sebastian; Scheiner, Christian Willi - In: International journal of technology management : IJTM 57 (2012) 1/2/3, pp. 92-109

Persistent link: https://www.econbiz.de/10009488104

High-tech marketing communication in the automotive industry : a content analysis of print advertisements

Baccarella, Christian V.; Scheiner, Christian Willi; … - In: International journal of business environment : IJBE 6 (2014) 4, pp. 395-410

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Organisational and individual unlearning in identification and evaluation of technologies

Scheiner, Christian W.; Baccarella, Christian V.; … - In: International journal of innovation management 20 (2016) 2, pp. 1650017-1-27

Persistent link: https://www.econbiz.de/10011498665

Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands

Baccarella, Christian V.; Scheiner, Christian Willi; … - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 24-38

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Industrielle Rücknahme- und Entsorgungssysteme : eine modellgestützte Analyse alternativer Organisationsformen am Beispiel der Automobilindustrie

Voigt, Kai-Ingo; Thiell, Marcus - In: Entwicklungspfade und Meilensteine moderner Logistik : …, (pp. 389-418). 2004

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Product Development in the Automotive Industry : Crucial Success Drivers for Technological Innovations

Gerhard, Daniel - 2014

Developing new innovative products in the automotive industry means investing huge sums in advance, as one does not know if the product will be successful on the market after launch. Hence, companies are interested in knowing and measuring the critical success drivers within the development...

Persistent link: https://www.econbiz.de/10012751150