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Manheim Interactive : Selling Cars Online
Woodham, Richard; Weill, Peter - 2002
Manheim Interactive is a subsidiary of Manheim Auctions, a 55-year old brickand-mortar firm that is the number one player in offline vehicle remarketing. Since 1996, Manheim has been remarketing used automobiles over the Internet. Manheim Interactive has found that the strength of the Manheim...
Persistent link: https://www.econbiz.de/10014118800
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How to identify product defects and segment consumer groups on an online auto forum
Sun, Bing; Mao, Hongying; Yin, Chengshun - In: International journal of consumer studies 46 (2022) 6, pp. 2270-2287
Persistent link: https://www.econbiz.de/10013412139
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Die Bedeutung von Internet Word of Mouth zur Gewinnung von Automobilkäufern in China
Lingenfelder, Michael; Steymann, Gloria; Wevers, Ellen - In: Das Internet der Zukunft : bewährte Erfolgstreiber und …, (pp. 351-362). 2011
Persistent link: https://www.econbiz.de/10009241234
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Effects of online advertising on automobile sales
Peng, Jianping; Zhang, Guoying; Zhang, Shaoling; Dai, Xin; … - In: Management decision : MD 52 (2014) 5, pp. 834-851
Persistent link: https://www.econbiz.de/10010387090
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Is online word of mouth higher for new models or redesigns? : an investigation of the automobile industry
Feng, Jie; Papatla, Purushottam - In: Journal of interactive marketing : a quarterly … 26 (2012) 2, pp. 92-101
Persistent link: https://www.econbiz.de/10009558963
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Consumers' decision-making and satisfaction in the center of mass customization systems in the automotive industry
Hasenmaile-Aspin, Johanna - 2022
Persistent link: https://www.econbiz.de/10013349235
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Modeling indirect effects of paid search advertising : which keywords lead to more future visits?
Rutz, Oliver J.; Trusov, Michael; Bucklin, Randolph E. - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 646-665
Persistent link: https://www.econbiz.de/10009299478
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Estimating causal installed-base effects : a bias-correction approach
Narayanan, Sridhar; Nair, Harikesh - 2011
Persistent link: https://www.econbiz.de/10008906087
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The effect of perceived influence on brand loyalty mediated by brand trust among automotive consumers in YouTube
Arzaqi, Zam; Sumiati; Surachman - 2023
Persistent link: https://www.econbiz.de/10014414358
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Customer experience evaluation of the car rental industry in Delhi NCR
Deshwal, Pankaj; Kumar, Ankit; Soni, Umang; Verma, Roshil - In: International journal of intelligent enterprise 9 (2022) 2, pp. 226-243
Persistent link: https://www.econbiz.de/10013256156