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Using some recently developed Paris Bourse 19th century price indexes; we study the stock-bond monthly return comovement for a 76 years long period. The comovements of stocks not only with government bonds, like majority of studies on this subject, but also with corporate bonds have been...
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Theoretical and historical experience suggests a financial centre may either include a single, consolidated and loosely regulated stock exchange attracting all intermediaries and actors, or a variety of exchanges going from strictly regulated to completely unregulated and adapted to the needs of...
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The objective of this study is to analyse investors' perceptions of sponsorship's ability to increase brand equity, through the impact of sponsorship announcement on stock market value. An event study method, based on a unique sample of 293 worldwide sponsorship announcements from 2010, shows...
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