Are sponsorship announcements good news for the shareholders? : evidence from international stock exchanges
Year of publication: |
2013
|
---|---|
Authors: | Mazodier, Marc ; Rezaee, Amir |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 41.2013, 5, p. 586-600
|
Subject: | Event study | Sponsorship | International marketing | Finance | Sponsoring | Ankündigungseffekt | Announcement effect | Börsenkurs | Share price | Ereignisstudie | Internationaler Finanzmarkt | International financial market | Großbritannien | United Kingdom | Welt | World | Börse | Bourse | Shareholder Value | Shareholder value |
-
The impact of international football matches on primary sponsors and shareholder wealth
Bouchet, Adrien, (2015)
-
Mazodier, Marc, (2014)
-
A dichotomy of sport sponsorships : does the nature of competition among sponsors matter?
Doellman, Thomas W., (2022)
- More ...
-
Mazodier, Marc, (2013)
-
Mazodier, Marc, (2014)
-
Lagneau-Ymonet, Paul, (2014)
- More ...