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Your gift, but my attitude : gift-givers’ aversion to attitude-inconsistent gifts
Givi, Julian; Mu, Yumei - In: European journal of marketing 56 (2022) 5, pp. 1488-1511
Persistent link: https://www.econbiz.de/10013350973
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Switching costs and implicit contracts
Eber, Nicolas - In: Journal of economics 69 (1999) 2, pp. 159-171
Persistent link: https://www.econbiz.de/10001399302
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Adoption of incentive-based insurance applications : the perspective of psychological ownership
Talonen, Antti; Koskinen, Lasse; Voutilainen, Raimo; … - In: Journal of financial services marketing 28 (2023) 4, pp. 794-806
Persistent link: https://www.econbiz.de/10014479177
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Trickle-down, trickle-out, trickle-up, trickle-in, and trickle-around effects : an integrative perspective on indirect social influence phenomena
Wo, David X. H.; Schminke, Marshall; Ambrose, Maureen L. - In: Journal of management 45 (2019) 6, pp. 2263-2292
Persistent link: https://www.econbiz.de/10012064099
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How psychological contracts motivate employer-brand patronage
DeMotta, Yoshiko; Sen, Sankar - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 385-395
Persistent link: https://www.econbiz.de/10011730654
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There is no such thing as a free wine tasting : the effect of a tasting fee on obligation to buy
Kolyesnikova, Natalia; Dodd, Tim H. - In: Journal of travel and tourism marketing 26 (2009) 8, pp. 806-819
Persistent link: https://www.econbiz.de/10003952668
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Encounter-based antecedents of e-customer citizenship behaviors
Anaza, Nwamaka A.; Zhao, Jing - In: The journal of services marketing 27 (2013) 2, pp. 130-140
Persistent link: https://www.econbiz.de/10009747186
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Why consumers pay voluntarily : evidence from online music
Regner, Tobias - 2010
Customers at the online music label Magnatune can pay what they want for albums, as long as the payment is within a given price range ($5-$18). Magnatune recommends to pay $8, and on average customers paid $8.20 (Regner and Barria, 2009). We ran an online survey and collected responses from 227...
Persistent link: https://www.econbiz.de/10008747635
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Escalated expectations and expanded gender roles : women's gift-giving rituals for and resistance to Valentine's Day events
Scheinbaum, Angeline Close - In: Gender, culture, and consumer behavior, (pp. 223-252). 2012
Persistent link: https://www.econbiz.de/10009544239
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Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas; Steinhoff, Lena; Witte, Carina - In: Journal of marketing 83 (2019) 5, pp. 115-132
Persistent link: https://www.econbiz.de/10012176166