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An examination of the super bowl stock market predictor
Krueger, Thomas M. - In: The journal of finance : the journal of the American … 45 (1990) 2, pp. 691-697
Persistent link: https://www.econbiz.de/10001089785
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The Economic Impact of Olympic Games: Evidence from Stock Markets
Dick, Christian D.; Wang, Qingwei - 2008
By means of an event study of stock market reactions to the announcement of the Olympic Games host cities, we find a significant and positive announcement effect of hosting the Summer Games, with a cumulative abnormal return of about 2% within a few days. We do not find any significant results...
Persistent link: https://www.econbiz.de/10010298071
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Marketing investments in sport venue naming rights and the market value of the firm
Goldberg, David M.; Deane, Jason K.; Rakes, Terry R.; … - In: International journal of sport management and marketing … 19 (2019) 3/4, pp. 233-252
Persistent link: https://www.econbiz.de/10012059517
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Olympic sponsorships, stock prices, and trading activity
Baim, Dean V.; Goukasian, Levon; Misch, Marilyn B. - In: International journal of sport finance 10 (2015) 2, pp. 175-195
Persistent link: https://www.econbiz.de/10011284947
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Do investors prefer new or existing sponsorship relationships : evidence from sponsorship interorganizational relationship formation and maintenance on firm stock returns
Evans, Robert D. <Jr.>; Deitz, George D.; Sherrell, … - In: Journal of marketing theory and practice 26 (2018) 4, pp. 329-338
Persistent link: https://www.econbiz.de/10011951421
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Football championships and jersey sponsors’ stock prices : an empirical investigation
Hanke, Michael; Kirchler, Michael - In: The European journal of finance 19 (2013) 3/4, pp. 228-241
Persistent link: https://www.econbiz.de/10010243655
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Share price reactions to sporty performances of soccer clubs listed on the London Stock Exchange and the aim
Renneboog, Luc; Vanbrabant, Peter - 2000
Persistent link: https://www.econbiz.de/10001465385
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Reflected glory and failure : international sporting success and the stock market
Boyle, Glenn W.; Walter, Brett - In: Applied financial economics 13 (2003) 3, pp. 225-235
Persistent link: https://www.econbiz.de/10001742880
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The economic impact of Olympic Games : evidence from stock markets
Dick, Christian D. (contributor); Wang, Qingwei (contributor) - 2008
By means of an event study of stock market reactions to the announcement of the Olympic Games host cities, we find a significant and positive announcement effect of hosting the Summer Games, with a cumulative abnormal return of about 2% within a few days. We do not find any significant results...
Persistent link: https://www.econbiz.de/10003745113
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Sport Sponsorship Announcement and Stock Returns : A Meta-Analytic Review
Kwon, Youngbum; Cornwell, T. Bettina - 2020
findings from event studies in sport sponsorship to determine if sponsorship announcements influence stock market response …
Persistent link: https://www.econbiz.de/10014351937