Do investors prefer new or existing sponsorship relationships : evidence from sponsorship interorganizational relationship formation and maintenance on firm stock returns
Year of publication: |
2018
|
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Authors: | Evans, Robert D. <Jr.> ; Deitz, George D. ; Sherrell, Daniel L. ; Rocco, Richard A. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 26.2018, 4, p. 329-338
|
Subject: | Sponsoring | Sponsorship | Sport | Sports | Ankündigungseffekt | Announcement effect | Börsenkurs | Share price |
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