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Financial markets and marketing : the tradeoff between R&D and advertising during an economic downturn
Tikoo, Surinder; Ebrahim, Ahmed - In: Journal of advertising research 50 (2010) 1, pp. 50-56
Persistent link: https://www.econbiz.de/10003971417
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Advertising expenditure, intangible value and risk : a study of restaurant companies
Hsu, Li-Tzang Jane; Jang, Soocheong - In: International journal of hospitality management 27 (2008) 2, pp. 259-267
Persistent link: https://www.econbiz.de/10003687493
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Should firms spend more on research and development and advertising during recessions?
Srinivasan, Raji; Lilien, Gary L.; Sridhar, Shrihari - In: Journal of marketing 75 (2011) 3, pp. 49-65
Persistent link: https://www.econbiz.de/10009160719
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Spillovereffekte von Testimonialskandalen : empirische Analyse des Einflusses auf Wettbewerber
Friederich, Nico - 2018 - 1. Auflage
Persistent link: https://www.econbiz.de/10011864863
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R&D, advertising and the market value of internet firms
Tokic, Damir - 2002
Persistent link: https://www.econbiz.de/10003777543
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The role of the media in the Internet IPO bubble
Bhattacharya, Utpal; Galpin, Neal; Ray, Rina; Yu, Xiaoyun - In: Journal of financial and quantitative analysis : JFQA 44 (2009) 3, pp. 657-682
Persistent link: https://www.econbiz.de/10003887391
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The Role of the media in the launch of internet IPOs
Bhattacharya, Utpal; Galpin, Neal; Ray, Rina; Yu, Xiaoyun - In: Betriebswirtschaftliche Forschung und Praxis : BFuP 58 (2006) 5, pp. 442-456
Persistent link: https://www.econbiz.de/10003376256
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The economic consequences of IPO spinning
Liu, Xiaoding; Ritter, Jay - In: The review of financial studies 23 (2010) 5, pp. 2024-2059
Persistent link: https://www.econbiz.de/10003969018
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Three essays on the wisdom of capital markets
Galpin, Neal - 2006
Persistent link: https://www.econbiz.de/10003971844
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Tipping
Irvine, Paul; Lipson, Marc; Puckett, Andy - In: The review of financial studies 20 (2007) 3, pp. 741-768
Persistent link: https://www.econbiz.de/10003554625