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Product alliances, alliance networks, and shareholder value : evidence from the biopharmaceutical industry
Mani, Sudha; Luo, Xueming - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 9-22
Persistent link: https://www.econbiz.de/10010517017
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Corporate social performance, analyst stock recommendations, and firm future returns
Luo, Xueming; Wang, Heli; Raithel, Sascha; Zheng, Qinqin - In: Strategic management journal 36 (2015) 1, pp. 123-136
Persistent link: https://www.econbiz.de/10010500784
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Sleeping with competitors : the impact of NPD phases on stock market reactions to horizontal collaboration
Wu, Qingsheng; Luo, Xueming; Slotegraaf, Rebecca J.; … - In: Journal of the Academy of Marketing Science 43 (2015) 4, pp. 490-511
Persistent link: https://www.econbiz.de/10011306302
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Quantifying the long-term impact of negative word of mouth on cash flows and stock prices
Luo, Xueming - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 148-165
Persistent link: https://www.econbiz.de/10003858570
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Product competitiveness and beating analyst earnings target
Luo, Xueming - In: Journal of the Academy of Marketing Science 38 (2010) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10003986007
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Time-series models of pricing the impact of marketing on firm value
Luo, Xueming; Pauwels, Koen H.; Hanssens, Dominique M. - In: Handbook of marketing and finance, (pp. 43-65). 2012
Persistent link: https://www.econbiz.de/10009552533