Quantifying the long-term impact of negative word of mouth on cash flows and stock prices
Xueming Luo
| Year of publication: |
2009
|
|---|---|
| Authors: | Luo, Xueming |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 1, p. 148-165
|
| Subject: | Firmenimage | Corporate reputation | Marketingmanagement | Marketing management | Virales Marketing | Viral marketing | Börsenkurs | Share price | Zeitreihenanalyse | Time series analysis | Luftfahrtindustrie | Aerospace industry | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003858570