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Marketing spending, firm visibility, and asymmetric stock returns of corporate social responsibility strengths and concerns
Oh, Hannah; Bae, John; Currim, Imran S.; Lim, Jooseop; … - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 838-862
Persistent link: https://www.econbiz.de/10011529686
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Effect of analysts' earnings pressure on marketing spending and stock market performance
Currim, Imran S.; Lim, Jooseop; Zhang, Yu - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 431-452
Persistent link: https://www.econbiz.de/10011879699
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Commitment to marketing spending through recessions : better or worse stock market returns?
Currim, Imran S.; Lim, Jooseop; Zhang, Yu - In: European journal of marketing : EJM 50 (2016) 12, pp. 2134-2161
Persistent link: https://www.econbiz.de/10011629315