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The explanatory power of appraised brand values on stock prices in the financial services sector

Takacs, Andras - In: International journal of business excellence 8 (2015) 3, pp. 298-311

Persistent link: https://www.econbiz.de/10011538834

Markenführung, die auch an der Börse überzeugt : Finanzanalysten werden in der Zukunft mehr denn je zur Zielgruppe für erfolgreiche Markenführung ; wie bewertet die Börse Marken?...

Esch, Franz-Rudolf - In: Markenartikel : das Magazin für Markenführung (2002) 3, pp. 80-89

Persistent link: https://www.econbiz.de/10001672482

Post-recall stock market signals : the impact of ad spending on sales performance

Huang, Jianping; Radighieri, Jeffrey P. - In: Journal of promotion management : innovations in … 27 (2021) 6, pp. 765-787

Persistent link: https://www.econbiz.de/10012607289

High-Volume Business News : Detecting Topic-Specific Sentiments to Account for Brand Ratings and Stock Returns

Malo, Pekka - 2018

make sense and track news media stories addressing the company and its brand. This paper responds to this challenge by …,000 news items) have the ability to predict firm performance in terms of brand ratings as well as stock returns …

Persistent link: https://www.econbiz.de/10012930186

Brand and firm value : evidence from Arab emerging markets

Mousa, Musaab; Sági, Judit; Zéman, Zoltán - In: Economies : open access journal 9 (2021) 1/5, pp. 1-13

This study aims to estimate the impact of brand as the most important intangible marketing asset on firm value … between share return and brand. We use the Ohlson model of valuation with a sample of the most traded companies on four … markets under study. The panel data regression results show a significant impact of brand on return as well as agency costs …

Persistent link: https://www.econbiz.de/10012422272

Hands off my brand! : the financial consequences of protecting brands through trademark infringement lawsuits

Ertekin, Larisa; Sorescu, Alina; Houston, Mark B. - In: Journal of marketing 82 (2018) 5, pp. 45-65

Persistent link: https://www.econbiz.de/10011912139

Identity change vs. strategy change : the effects of rebranding announcements on stock returns

Zhao, Yanhui; Calantone, Roger J.; Voorhees, Clay M. - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 795-812

Persistent link: https://www.econbiz.de/10011924764

Stock price reactions to brand value announcements : magnitude and moderators

Dutordoir, Marie; Verbeeten, Frank H. M.; De Beijer, … - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 34-47

Persistent link: https://www.econbiz.de/10010517014

The effect of an audit firm's brand on security pricing

Thanyawee Pratoomsuwan - In: International journal of emerging markets 7 (2012) 4, pp. 430-442

Persistent link: https://www.econbiz.de/10009674761

Good times, bad times : the stock market performance of firms that own high value brands

Voss, Kevin; Mohan, Mayoor - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 670-694

Persistent link: https://www.econbiz.de/10011529610