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~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
~type_genre:"Article in journal"
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B-to-B-Marketing
Konsumentenverhalten
Theorie
Beziehungsmarketing
62
Relationship marketing
62
Consumer behaviour
41
Customer value
29
Kundenwert
29
Marketing management
29
Marketingmanagement
29
Brand management
19
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19
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18
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Kumar, V.
47
Reinartz, Werner J.
12
Rajan, Bharath
5
Shah, Denish
5
Thomas, Jacquelyn S.
5
Venkatesan, Rajkumar
5
Kim, Kihyun Hannah
4
Petersen, J. Andrew
4
Sharma, Amalesh
4
Bhagwat, Yashoda
3
Krafft, Manfred
3
Kumar, Vikas
3
Chintagunta, Pradeep K.
2
Cosguner, Koray
2
Donthu, Naveen
2
Gupta, Shaphali
2
Jap, Sandy D.
2
Kumar, Ajay
2
Luo, Anita
2
Pansari, Anita
2
Paulich, Brianna JeeWon
2
Ravishanker, Nalini
2
Salunkhe, Uday
2
Scholdra, Thomas P.
2
Ulaga, Wolfgang
2
Umashankar, Nita
2
Wichmann, Julian R. K.
2
Zhang, Xi Alan
2
Zhao, Yi
2
Antia, Kersi D.
1
Baker, Andrew M.
1
Ballings, Michel
1
Bascoul, Ganae͏̈l
1
Becker, Maren
1
Beckmann, D.
1
Bharadwaj, Sundar G.
1
Bleier, Alexander
1
Bohling, Timothy
1
Borah, Sourav Bikash
1
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1
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Journal of marketing
12
Journal of the Academy of Marketing Science
12
Journal of marketing research : JMR
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of retailing
3
Homo oeconomicus
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international marketing
2
British journal of management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of forecasting
1
Journal of business economics : JBE
1
Journal of economy and technology
1
Journal of marketing research
1
Journal of service research : JSR
1
Journal of world business : JWB
1
MIT sloan management review
1
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Mathematical population studies : an international journal of mathematical demography
1
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ECONIS (ZBW)
68
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1
Investigating cross-buying and customer loyalty
Reinartz, Werner J.
;
Thomas, Jacquelyn S.
;
Bascoul, …
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003736321
Saved in:
2
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
3
Customer win-back : the role of attributions and perceptions in customers’ willingness to return
Pick, Doreén
;
Thomas, Jacquelyn S.
;
Tillmanns, Sebastian
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 218-240
Persistent link: https://www.econbiz.de/10011453224
Saved in:
4
Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
5
Investigating the role of product assortment in technology-enabled sales platforms
Thomas, Jacquelyn S.
;
Jap, Sandy D.
;
Dillon, William R.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 31-51
Persistent link: https://www.econbiz.de/10013041308
Saved in:
6
Invited commentary: “how support for Black Lives Matter impacts consumer responses on social media”
Thomas, Jacquelyn S.
;
Chintagunta, Pradeep K.
- In:
Marketing science
41
(
2022
)
6
,
pp. 1045-1052
Persistent link: https://www.econbiz.de/10014316709
Saved in:
7
Distributing through multiple channels in industrial wholesaling : how many and how much?
Käuferle, Monika
;
Reinartz, Werner
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 746-767
Persistent link: https://www.econbiz.de/10011409932
Saved in:
8
Improving customer profit predictions with customer mindset metrics through multiple overimputation
Venkatesan, Rajkumar
;
Bleier, Alexander
;
Reinartz, Werner J.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 771-794
Persistent link: https://www.econbiz.de/10012107317
Saved in:
9
Does it pay to be real? : understanding authenticity in TV advertising
Becker, Maren
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 24-50
Persistent link: https://www.econbiz.de/10012175827
Saved in:
10
What happens online stays online? : segment-specific online and offline effects of banner advertisements
Lobschat, Lara
;
Osinga, Ernst C.
;
Reinartz, Werner J.
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 901-913
Persistent link: https://www.econbiz.de/10011784990
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