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Distributing through multiple channels in industrial wholesaling : how many and how much?
Käuferle, Monika; Reinartz, Werner - In: Journal of the Academy of Marketing Science 43 (2015) 6, pp. 746-767
Persistent link: https://www.econbiz.de/10011409932
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Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang; Reinartz, Werner J. - In: Journal of marketing 75 (2011) 6, pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
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The platformization of brands
Wichmann, Julian R. K.; Wiegand, Nico; Reinartz, Werner J. - In: Journal of marketing 86 (2022) 1, pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
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When and why do customer solutions pay off in business markets?
Worm, Stefan; Bharadwaj, Sundar G.; Ulaga, Wolfgang; … - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
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Capturing retailers' brand and customer focus
Han, Simeng; Reinartz, Werner J.; Skiera, Bernd - In: Journal of retailing 97 (2021) 4, pp. 582-596
Persistent link: https://www.econbiz.de/10013270698
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Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Scholdra, Thomas P.; Wichmann, Julian R. K.; … - In: Journal of marketing 86 (2022) 4, pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
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Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.; Donthu, Naveen; Kumar, V. - In: Journal of marketing research : JMR 53 (2016) 2, pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
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Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish; Kumar, V.; Zhao, Yi - In: Journal of marketing research : JMR 52 (2015) 2, pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
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Ritualization : a strategic tool to position brands in international markets
Sharma, Amalesh; Kumar, V.; Borah, Sourav Bikash - In: Journal of international marketing 25 (2017) 2, pp. 1-24
Persistent link: https://www.econbiz.de/10011709603
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The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah; Kumar, V. - In: Journal of marketing research : JMR 55 (2018) 1, pp. 48-68
Persistent link: https://www.econbiz.de/10011819643