//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"B-to-B-Marketing"
~subject:"Theorie"
~subject:"Viral marketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Balancing Acquisition and Rete...
Similar by person
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Theorie
Viral marketing
Beziehungsmarketing
62
Relationship marketing
62
Consumer behaviour
41
Konsumentenverhalten
41
Customer value
29
Kundenwert
29
Marketing management
29
Marketingmanagement
29
Brand management
19
Markenführung
19
Firm performance
18
Theory
18
Unternehmenserfolg
18
USA
17
United States
17
Marketing
16
India
14
Indien
14
Business-to-business marketing
12
Einzelhandel
12
Retail trade
12
Emerging economies
11
Lieferantenmanagement
11
Performance measurement
11
Performance-Messung
11
Schwellenländer
11
Supplier relationship management
11
Customer satisfaction
10
Kundenzufriedenheit
10
Advertising effects
9
Brand
9
Markenartikel
9
Werbewirkung
9
Coronavirus
8
Customer integration
8
Internet marketing
8
Kundenintegration
8
Measurement
8
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
36
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
36
Lehrbuch
6
Textbook
6
Arbeitspapier
5
Working Paper
5
Aufsatz im Buch
4
Book section
4
Glossar enthalten
4
Glossary included
4
Graue Literatur
4
Non-commercial literature
4
Bibliografie
1
CD-ROM, DVD
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Festschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
35
German
1
Author
All
Kumar, V.
27
Reinartz, Werner J.
4
Venkatesan, Rajkumar
3
Cosguner, Koray
2
Donthu, Naveen
2
Krafft, Manfred
2
Kumar, Ajay
2
Kumar, Vikas
2
Leone, Robert P.
2
Luo, Anita
2
Petersen, J. Andrew
2
Rajan, Bharath
2
Sharma, Amalesh
2
Ulaga, Wolfgang
2
Zhang, Xi Alan
2
Baker, Andrew M.
1
Ballings, Michel
1
Beckmann, D.
1
Bhagwat, Yashoda
1
Bharadwaj, Sundar G.
1
Bhaskaran, Vikram
1
Bohling, Timothy
1
Chintagunta, Pradeep K.
1
Cohen, Greg S.
1
Fang, Tony
1
Fjellström, Daniella
1
Fuxman, Leonora
1
Ganesh, Jaishankar
1
George, Morris
1
Gopinath, Shyam
1
Hewett, Kelly
1
Hilletofth, Per
1
Hou, Wenxuan
1
Islam, Md. Monirul
1
Kazi Sohag
1
Kim, Kihyun Hannah
1
Kotabe, Masaaki
1
Krishnamurthi, Lakshman
1
Käuferle, Monika
1
Mahmoud, Ali B.
1
more ...
less ...
Published in...
All
Journal of marketing
7
Journal of marketing research : JMR
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of the Academy of Marketing Science
3
Homo oeconomicus
2
British journal of management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of forecasting
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of marketing research
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of world business : JWB
1
MIT sloan management review
1
Mathematical population studies : an international journal of mathematical demography
1
more ...
less ...
Source
All
ECONIS (ZBW)
36
Showing
1
-
10
of
36
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
2
Distributing through multiple channels in industrial wholesaling : how many and how much?
Käuferle, Monika
;
Reinartz, Werner
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 746-767
Persistent link: https://www.econbiz.de/10011409932
Saved in:
3
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
4
Customer engagement as a new perspective in customer management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Saved in:
5
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
Saved in:
6
When and why do customer solutions pay off in business markets?
Worm, Stefan
;
Bharadwaj, Sundar G.
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
Saved in:
7
Forecasting performance of market share models : an assessment, additional insights, and guidelines
Kumar, V.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 295-312
Persistent link: https://www.econbiz.de/10001172402
Saved in:
8
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
9
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
10
On some probability distributions for forward birth interval
Singh, Vinod K.
- In:
Mathematical population studies : an international …
3
(
1991
)
2
,
pp. 145-153
Persistent link: https://www.econbiz.de/10001138577
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->