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The dimensions of industrial marketing strategy
Valla, Jean-Paul; Turnbull, Peter W. - In: Strategies for international industrial marketing : the …, (pp. 265-289). 2013
Persistent link: https://www.econbiz.de/10009689241
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The strategic role of industrial marketing management
Turnbull, Peter W.; Valla, Jean-Paul - In: Strategies for international industrial marketing : the …, (pp. 250-264). 2013
Persistent link: https://www.econbiz.de/10009689242
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
Turnbull, Peter W. (contributor);  … - 2013 - [Nachdr. der Ausgabe] Croom Helm, London, 1986
Persistent link: https://www.econbiz.de/10009679469