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~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Lieferantenmanagement
17,372
Supplier relationship management
17,329
Krankenhaus
13,192
Prozessmanagement
12,540
Hospital
11,961
Controlling
11,642
Business process management
10,821
Management control
8,374
Theorie
7,907
Theory
7,862
Deutschland
6,818
Lieferkette
6,237
Germany
6,235
Supply chain
6,235
Health care
3,013
USA
3,013
Gesundheitsversorgung
3,012
United States
2,939
Beziehungsmarketing
2,723
Relationship marketing
2,712
Qualitätsmanagement
2,383
Dienstleistungsqualität
2,347
Service quality
2,340
Gesundheitswesen
2,270
Quality management
2,174
Health care system
2,129
Strategisches Management
1,931
Unternehmensnetzwerk
1,926
Business network
1,923
Organisatorischer Wandel
1,681
Organizational change
1,681
Innovation
1,670
Unternehmenskooperation
1,638
Innovationsmanagement
1,624
Innovation management
1,547
Electronic Commerce
1,541
Inter-firm cooperation
1,525
Strategic management
1,489
Business-to-business marketing
1,487
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Undetermined
744
Free
161
Type of publication
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Article
1,211
Book / Working Paper
273
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Article in journal
1,122
Aufsatz in Zeitschrift
1,122
Aufsatz im Buch
88
Book section
88
Hochschulschrift
61
Thesis
50
Collection of articles of several authors
36
Sammelwerk
36
Graue Literatur
25
Non-commercial literature
25
Case study
17
Fallstudie
17
Bibliografie enthalten
15
Bibliography included
15
Lehrbuch
15
Arbeitspapier
14
Aufsatzsammlung
14
Working Paper
14
Conference paper
12
Konferenzbeitrag
12
Textbook
12
Reprint
5
Ratgeber
4
Guidebook
3
Handbook
3
Handbuch
3
Konferenzschrift
2
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1
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1
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English
1,353
German
130
Polish
2
French
1
Author
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Svensson, Göran
19
Kleinaltenkamp, Michael
16
Ulaga, Wolfgang
12
Naudé, Peter
11
Sharma, Arun
11
Kowalkowski, Christian
10
Johnston, Wesley J.
9
Keränen, Joona
9
Sharma, Piyush
9
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Jacob, Frank
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rodríguez, Rocío
7
Sridhar, Shrihari
7
Voeth, Markus
7
Zolkiewski, Judy
7
Agnihotri, Raj
6
Backhaus, Klaus
6
Brennan, Ross
6
Henneberg, Stephan
6
La Rocca, Antonella
6
Malik, Ashish
6
Nyadzayo, Munyaradzi W.
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Andersen, Poul Houman
5
Barnes, Bradley R.
5
Chatterjee, Sheshadri
5
Christodoulides, George
5
Cova, Bernard
5
Ehret, Michael
5
Gil Saura, Irene
5
Grewal, Rajdeep
5
Holmlund, Maria
5
Homburg, Christian
5
Høgevold, Nils
5
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Institution
All
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Infoteam Sales Process Consulting
2
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Springer Fachmedien Wiesbaden
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
354
The journal of business & industrial marketing
151
Journal of business research : JBR
77
Journal of business-to-business marketing
76
SpringerLink / Bücher
12
Journal of marketing
11
Journal of personal selling & sales management : JPSSM
10
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
10
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
Journal of strategic marketing
8
The journal of personal selling & sales management : JPSSM
8
Gabler Edition Wissenschaft / Business-to-Business-Marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of customer behaviour
6
Journal of marketing research
6
Journal of service research
6
Springer eBook Collection / Business and Economics
6
Business-to-business marketing management : strategies, cases and solutions
5
Gabler Edition Wissenschaft
5
International journal of procurement management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
The journal of services marketing
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
Berichte aus der Betriebswirtschaft
4
Cogent business & management
4
European journal of marketing
4
European journal of marketing : EJM
4
Gabler Research
4
International business and economics research journal
4
International journal of services and operations management
4
Journal of business market management : JBM
4
Journal of marketing analytics : JMA
4
Journal of marketing management : MM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of revenue and pricing management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
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ECONIS (ZBW)
1,484
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1
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1
Interaction effects of formal and social controls on business-to-business performance
Rhee, Jin Hwa
;
Kim, Jae Wook
;
Lee, Jong-Ho
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2123-2131
Persistent link: https://www.econbiz.de/10010400101
Saved in:
2
Key-Account-
Controlling
im Marketing für Industriegüter
Baguhl, Olaf
-
2004
Persistent link: https://www.econbiz.de/10002102956
Saved in:
3
Prozessorientiertes Preismanagement im Business-to-Business-Geschäft
Diller, Hermann
- In:
Innovatives Industriegütermarketing
,
(pp. 67-92)
.
2007
Persistent link: https://www.econbiz.de/10003784667
Saved in:
4
Marketing von Solutions : Grundlagen des Solution Marketing und Herausforderungen auf dem Weg zum Solution Seller
Woisetschläger, David
;
Backhaus, Christof
;
Michaelis, …
- In:
Marketing von Solutions : innovative Ansätze und Best …
,
(pp. 3-30)
.
2010
Persistent link: https://www.econbiz.de/10008732142
Saved in:
5
Project marketing in multi-project organizations: a comparison of IS/IT and engineering firms
Blomquist, Tomas
;
Wilson, Timothy L.
- In:
Industrial marketing management : the international …
36
(
2007
)
2
,
pp. 206-218
Persistent link: https://www.econbiz.de/10003432070
Saved in:
6
Special issue on operations management in business-to-business markets : practice and research
Tang, Christopher S.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008990046
Saved in:
7
Continuing the evolution of the selling process : a multi-level perspective
Borg, Susanne Wiatr
;
Young, Louise
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 543-552
Persistent link: https://www.econbiz.de/10010386460
Saved in:
8
Reaching the breaking point : a dynamic process theory of business-to-business customer defection
Hollmann, Thomas
;
Jarvis, Cheryl Burke
;
Bitner, Mary Jo
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 257-278
Persistent link: https://www.econbiz.de/10010504684
Saved in:
9
Value-based sales process adaption in business relationships
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1085-1095
Persistent link: https://www.econbiz.de/10010410579
Saved in:
10
How buyer-seller relationship orientation affects adaptation of sales processes to the buying process
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 37-46
Persistent link: https://www.econbiz.de/10011447488
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