Narrow search
Showing 1 - 6 of 6
Cover Image
B2B channel partner programs : disentangling indebtedness from gratiude
Pelser, Jan; Ruyter, Ko de; Wetzels, Martin; Grewal, Dhruv - In: Journal of retailing 91 (2015) 4, pp. 660-678
Persistent link: https://www.econbiz.de/10011422468
Cover Image
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.; Pelser, Jan; Wetzels, Martin; … - In: Industrial marketing management : the international … 113 (2023), pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Cover Image
Return on marketing investments in B2B customer relationships : a decision-making and optimization approach
Streukens, Sandra; Hoesel, Stan van; Ruyter, Ko de - In: Industrial marketing management : the international … 40 (2011) 1, pp. 149-161
Persistent link: https://www.econbiz.de/10008907880
Cover Image
Key trends in business-to-business services marketing strategies : developing a practice-based research agenda
Jong, Ad de; Ruyter, Ko de; Keeling, Debbie Isobel; … - In: Industrial marketing management : the international … 93 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012501917
Cover Image
Customer engagement design in industrial innovation
Hollebeek, Linda D.; Keeling, Debbie I.; Ruyter, Ko de - In: Industrial marketing management : the international … 106 (2022), pp. 83-89
Persistent link: https://www.econbiz.de/10014226241
Cover Image
Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron; Wetzels, Martin - In: Industrial marketing management : the international … 78 (2019), pp. 1-5
Persistent link: https://www.econbiz.de/10012026074