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~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Business network
50
Unternehmensnetzwerk
50
Supplier relationship management
44
Lieferantenmanagement
43
Business-to-business marketing
28
Relationship marketing
23
Beziehungsmarketing
22
Strategic management
17
United Kingdom
17
Strategisches Management
16
Großbritannien
14
Business relationships
8
Dynamic capabilities
8
Firm performance
8
Innovation
8
Resource-based view
8
Ressourcenorientierter Ansatz
8
Unternehmenserfolg
8
Confidence
7
Dynamische Kompetenzen
7
Social network
7
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7
USA
7
United States
7
Vertrauen
7
Business‐to‐business marketing
6
Contract
6
Industrie
6
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6
Innovationsmanagement
6
Inter-firm cooperation
6
Knowledge management
6
Lieferkette
6
New product development
6
Produktentwicklung
6
Supply chain
6
Theorie
6
Theory
6
Trust
6
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3
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2
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Naudé, Peter
21
Henneberg, Stephan
19
Mouzas, Stefanos
6
Ramos, Carla
4
Forkmann, Sebastian
3
Jiang, Zhizhong
3
Mitrega, Maciej
2
Shiu, Eric
2
Smirnova, Maria
2
Thornton, Sabrina C.
2
Zaefarian, Ghasem
2
Abosag, Ibrahim
1
Abrahamsen, Morten H.
1
Ashnai, Bahar
1
Barnes, Bradley R.
1
Chakrabarti, Ronika
1
Ford, David
1
Gerashi, Mehdi Khademi
1
Graves, Andrew
1
Henneberg, Stephen
1
Holland, Christopher P.
1
Human, Gert
1
Iredale, Sophie
1
Ivens, Björn Sven
1
Keegan, Brendan James
1
Kohtamäki, Marko
1
Kouchtch, Sergei P.
1
Mitchell, Paul
1
Najafi-Tavani, Saeed
1
Najafi-Tavani, Zhaleh
1
Smith, Paul
1
Sutton-Brady, Catherine
1
Ventresca, Marc J.
1
Vesalainen, Jukka
1
Zhu, Xia
1
Zolkiewski, Judy
1
Öberg, Christina
1
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Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of business market management : jbm
1
Journal of business-to-business marketing
1
Marketing intelligence & planning
1
Psychology & marketing
1
Service Value als Werttreiber : Konzepte, Messung und Steuerung
1
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ECONIS (ZBW)
28
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1
Seeking for solutions within a project setting
Naudé, Peter
;
Henneberg, Stephan
;
Mouzas, Stefanos
; …
- In:
Journal of business market management : jbm
3
(
2009
)
3
,
pp. 151-170
Persistent link: https://www.econbiz.de/10003893685
Saved in:
2
Understanding the role of marketing–purchasing collaboration in industrial markets : the case of Russia
Smirnova, Maria
;
Henneberg, Stephan
;
Ashnai, Bahar
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 54-64
Persistent link: https://www.econbiz.de/10008907889
Saved in:
3
The impact of market orientation on the development of relational capabilities and performance outcomes : the case of Russian industrial firms
Smirnova, Maria
;
Naudé, Peter
;
Henneberg, Stephan
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10008907890
Saved in:
4
Developing network insight
Mouzas, Stefanos
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
37
(
2008
)
2
,
pp. 167-180
Persistent link: https://www.econbiz.de/10003701495
Saved in:
5
Organizational inscriptions of network pictures : a meso-level analysis
Öberg, Christina
;
Henneberg, Stephan
;
Mouzas, Stefanos
- In:
Industrial marketing management : the international …
41
(
2012
)
8
,
pp. 1270-1283
Persistent link: https://www.econbiz.de/10009699337
Saved in:
6
An empirical investigation of network-oriented behaviors in business-to-business markets
Thornton, Sabrina C.
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 167-180
Persistent link: https://www.econbiz.de/10011374562
Saved in:
7
Assessing the strategic fit between business strategies and business relationships in knowledge-intensive business services
Zaefarian, Ghasem
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
42
(
2013
)
2
,
pp. 260-272
Persistent link: https://www.econbiz.de/10009734941
Saved in:
8
Enabling relationship structures and relationship performance improvement : the moderating role of relational capital
Kohtamäki, Marko
;
Vesalainen, Jukka
;
Henneberg, Stephan
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
8
,
pp. 1298-1309
Persistent link: https://www.econbiz.de/10009699335
Saved in:
9
Relationship quality in business to business relationships : reviewing the current literatures and proposing a new measurement model
Jiang, Zhizhong
;
Shiu, Eric
;
Henneberg, Stephan
; …
- In:
Psychology & marketing
33
(
2016
)
4
,
pp. 297-313
Persistent link: https://www.econbiz.de/10011458441
Saved in:
10
Exploring trust vis-à-vis reliance in business relationships : a qualitative analysis in the UK construction industry
Jiang, Zhizhong
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Marketing intelligence & planning
28
(
2010
)
6
,
pp. 706-722
Persistent link: https://www.econbiz.de/10009513558
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