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~subject:"B-to-B-Marketing"
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Drivers of contract renewal in international B2B services : a firm-level analysis
Williams, Paul Jeremy
;
Khan, M. Sajid
;
Semaan, Rania
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011706982
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The problem with standardizing international market research : a case study from B2B service
Khan, M. Sajid
;
Naumann, Earl
;
Haverila, Matti J.
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 84-92
Persistent link: https://www.econbiz.de/10010400515
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