Drivers of contract renewal in international B2B services : a firm-level analysis
Paul Jeremy Williams, M. Sajid Khan, Rania Semaan, Earl R. Naumann and Nicholas Jeremy Ashill
| Year of publication: |
2017
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|---|---|
| Authors: | Williams, Paul Jeremy ; Khan, M. Sajid ; Semaan, Rania ; Naumann, Earl R. ; Ashill, Nicholas Jeremy |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 35.2017, 3, p. 358-376
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| Subject: | Customer value | B2B services | Contract renewal | Japanese culture | Japan | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Kundenwert | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-05-2016-0079 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011706982