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In defense of challenger marketing
Lim, Weng Marc - In: Journal of business-to-business marketing 27 (2020) 4, pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
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What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc - In: Journal of business-to-business marketing 25 (2018) 3, pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
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Online group buying : some insights from the business-to-business perspective
Lim, Weng Marc - In: Industrial marketing management : the international … 65 (2017), pp. 182-193
Persistent link: https://www.econbiz.de/10011775022
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Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc - In: Journal of business research : JBR 160 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
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Data and resource maximization in business-to-business marketing experiments : methodological insights from data partitioning
Lim, Weng Marc; Ahmed, Pervaiz K.; Ali, M. Yunus - In: Industrial marketing management : the international … 76 (2019), pp. 136-143
Persistent link: https://www.econbiz.de/10011990747