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Recycling intentions among youth baseball spectators
McCullough, Brian P.; Cunningham, George B. - In: International journal of sport management and marketing … 10 (2011) 1/2, pp. 104-120
Persistent link: https://www.econbiz.de/10009407933
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Factors influencing spectator sports consumption : NCAA women's college basketball
Trail, Galen T.; Kim, Yu Kyoum - In: International journal of sports marketing & sponsorship 13 (2011/12) 1, pp. 60-82
Persistent link: https://www.econbiz.de/10009508900
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An analysis of multiple spectator consumption behaviors, identification, and future behavioral intentions within the context of a new college football program
Shapiro, Stephen L.; Ridinger, Lynn L.; Trail, Galen T. - In: Journal of sport management : the official journal of … 27 (2013) 2, pp. 130-145
Persistent link: https://www.econbiz.de/10009737310