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Ballsport
Consumer behaviour
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Konsumentenverhalten
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Sport
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Sportmarketing
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Sports
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Sports marketing
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Athletes
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Sportler
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USA
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Women
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Personality psychology
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Persönlichkeitspsychologie
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Professional sports
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Sport event
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Sportveranstaltung
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Arbeitsgruppe
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Celebrity endorsement
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Celebrity-Werbung
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Team
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Advertising effects
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Ball game
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Brand image
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Brasilien
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Brazil
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Credibility
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Gender
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Geschlecht
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Glaubwürdigkeit
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Markenimage
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Media usage
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Mediennutzung
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Sport management
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Sport organization
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Sport policy
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Sportmanagement
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Fink, Janet S.
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Farrell, Annemarie
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Fields, Sarah K.
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Rocha, Claudio M.
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International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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Women's sport spectatorship : an exploration of men's influence
Farrell, Annemarie
;
Fink, Janet S.
;
Fields, Sarah K.
- In:
Journal of sport management : the official journal of …
25
(
2011
)
3
,
pp. 190-201
Persistent link: https://www.econbiz.de/10009240767
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2
Patriotism, national athlets and intention to purchase international sports products
Rocha, Claudio M.
;
Fink, Janet S.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 138-152
Persistent link: https://www.econbiz.de/10011289385
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