In the present consumer or customer oriented competitive market environment, the success of services or schemes depends on their usage by the customers, for which the customers are to be informed about such schemes and policies, for which they should design appropriate policies to reach the...

This study analyses the factors considered important by customer in selection a private commercial bank and nationalized commercial bank in Bangladesh. It is based on a survey of 600 customers of private commercial banks (PCBs) and nationalized commercial banks (NCBs) located in the city of...