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Relating strategic market orientation and market performance : role of customer value types
Sahi, Gurjeet Kaur; Gupta, Mahesh Chander; Lonial, … - In: Journal of strategic marketing 26 (2018) 4, pp. 318-338
Persistent link: https://www.econbiz.de/10011903313
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Revisiting internal market orientation : a note
Sahi, Gurjeet Kaur; Lonial, Subhash; Gupta, Mahesh Chander - In: The journal of services marketing 27 (2013) 5, pp. 385-403
Persistent link: https://www.econbiz.de/10010127931
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Exploring customer switching intentions through relationship marketing paradigm
Kaur, Gurjeet; Sharma, R. D.; Mahajan, Neha - In: The international journal of bank marketing : IJBM 30 (2012) 4, pp. 280-302
Persistent link: https://www.econbiz.de/10009581854
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Internal market orientation in Indian banking : an empirical analysis
Kaur, Gurjeet; Sharma, R. D.; Seli, Nitasha - In: Managing service quality : MSQ ; an international journal 19 (2009) 5, pp. 595-627
Persistent link: https://www.econbiz.de/10009525058
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Exploring the impact of brand equity and customer satisfaction on customer loyalty
Kaur, Gurjeet; Mahajan, Neetu - In: Metamorphosis : a journal of management research 10 (2011) 2, pp. 27-47
Persistent link: https://www.econbiz.de/10010226941