Internal market orientation in Indian banking : an empirical analysis
Year of publication: |
2009
|
---|---|
Authors: | Kaur, Gurjeet ; Sharma, R. D. ; Seli, Nitasha |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 19.2009, 5, p. 595-627
|
Subject: | Indien | India | Bank | Marketingmanagement | Marketing management |
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