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Understanding the role of social media marketing and technology adoption model in shaping customer adoption of digital banking
Basoeki, Jonathan Bagus Pradhana; Agus, Anna Amalyah - In: The South East Asian journal of management 17 (2023) 2, pp. 50-73
Persistent link: https://www.econbiz.de/10014429032
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Identifying relevant segments of potential banking chatbot users based on technology adoption behavior
Alt, Mónika-Anetta; Ibolya, Vizeli - In: Market : review for marketing theory and practice 33 (2021) 2, pp. 165-183
Persistent link: https://www.econbiz.de/10012819201
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Exploring usage of mobile banking apps in the UAE : a categorical regression analysis
Majumdar, Sudipa; Pujari, Vijay - In: Journal of financial services marketing 27 (2022) 3, pp. 177-189
Persistent link: https://www.econbiz.de/10013390892
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An empirical study on factors affecting customers' acceptance of internet-only banks in Korea
Yoon, Cheolho; Lim, Dongsup - In: Cogent business & management 7 (2020) 1, pp. 1-23
Internet-only banks have recently emerged in the financial industry because of the rapid development of fintech, which combines information and communication technologies with finance. This study investigated the factors affecting customers' acceptance of internet-only banks in Korea. A research...
Persistent link: https://www.econbiz.de/10012626567
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Typology of resistance to e banking adoption by Tunisian
Brahim, Salem Ben - In: Inventi impact: microfinance & banking (2016) 1, pp. 57-64
Persistent link: https://www.econbiz.de/10011455670
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Disruptive technology and AI in the banking industry of an emerging market
Omoge, Akinyemi Paul; Gala, Prachi; Horky, Alisha Blakeney - In: International journal of bank marketing 40 (2022) 6, pp. 1217-1247
Persistent link: https://www.econbiz.de/10013397785
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Investigating linkage between customer value and technology adoption behaviour : a study of banking sector in India
Magotra, Irbha; Sharma, Jyoti; Sharma, Supran Kumar - In: European research on management and business economics 24 (2018) 1, pp. 17-26
Persistent link: https://www.econbiz.de/10012051628
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Acceptance of technology, related factors in use of off branch e-banking : an Indian case study
Sinha, Indrajit; Mukherjee, Sujit - In: The journal of high technology management research 27 (2016) 1, pp. 88-100
Persistent link: https://www.econbiz.de/10011624156
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Factors affecting Internet banking success : a comparative investigation between Indonesia and South Korea
Susanto, Aries; Lee, Hwansoo; Zo, Hangjung; Ciganek, … - In: Journal of global information management : an official … 21 (2013) 2, pp. 72-95
Persistent link: https://www.econbiz.de/10009767279
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Determinants of e-banking adoption from customers' perspective : an empirical study
Singh, Sandeep - In: International journal of business and globalisation : IJBG 29 (2021) 4, pp. 470-485
Persistent link: https://www.econbiz.de/10012798172