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Consumer behaviour
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Relationship marketing
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Durif, Fabien
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Brun, Isabelle
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European journal of marketing : EJM
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Journal of business research : JBR
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ECONIS (ZBW)
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Do key account managers focus too much on commercial performance? : a cognitive mapping application
Durif, Fabien
;
Geay, Bénédicte
;
Graf, Raoul
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1559-1567
Persistent link: https://www.econbiz.de/10009757029
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2
E-relationship marketing : a cognitive mapping introspection in the banking sector
Brun, Isabelle
;
Durif, Fabien
;
Ricard, Line
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 572-594
Persistent link: https://www.econbiz.de/10010371631
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