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~subject:"Bank marketing"
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PRAXIS UND ANALYSE - Marketing...
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Bank marketing
Deutschland
12
Germany
12
Bank
10
Preismanagement
9
Pricing strategy
9
Savings bank
7
Sparkasse
7
Beziehungsmarketing
5
Relationship marketing
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Success factor
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Bank lending
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Bankmarketing
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Controlling
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Corporate banking
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Customer satisfaction
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Firmenkundengeschäft
3
Kreditgeschäft
3
Kundenzufriedenheit
3
Asset-liability management
2
Bank risk
2
Bankrisiko
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Befragung
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Bilanzstrukturmanagement
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Consumer credit
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Credit risk
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Financial services
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Finanzdienstleistung
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Hochschule
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Interview
2
Kreditrisiko
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Management control
2
Managementinformationssystem
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Preispolitik
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Public bank
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Theorie
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Theory
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Universität Regensburg
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Verbraucherkredit
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Klenk, Peter
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Göpfert, Anne
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Jacob, Hans-Reinhard
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Nitsche, Martin
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Die Bank
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Handbuch Zielgruppenmanagement
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ECONIS (ZBW)
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Cross buying : neue Ertragsfelder für Banken
Jacob, Hans-Reinhard
(
ed.
)
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001676503
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2
Professionelles Pricing im Kreditvertrieb : Ertragschancen verbessern
Klenk, Peter
;
Göpfert, Anne
- In:
Die Bank
(
2008
)
9
,
pp. 44-46
Persistent link: https://www.econbiz.de/10003742606
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3
Die Zielgruppe ist tot, es leben die Zielgruppen
Nitsche, Martin
;
Klenk, Peter
- In:
Handbuch Zielgruppenmanagement
,
(pp. 47-58)
.
2009
Persistent link: https://www.econbiz.de/10003821693
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