The intangibility of services presents a number of problems for the measurement of quality and customer satisfaction. Proposes a simple index which can be applied to ordinal or cardinal data and will provide a convenient aggregate summary of the extent to which a product or service meets...

Purpose – The purpose of this paper is to show how banks have a critical role in helping SMEs by providing investment capital that businesses need and by offering sound financial advice through the growth of the company. Design/methodology/approach – Using the Forum of Private Business (FPB)...

The signing of the Single European Market Act in 1987 committed EC member states to the principles of establishing a single internal market within which all barriers to trade in services and manufacturing and obstacles to the movement of factors of production will be removed. In this context,...

The implementation of the EC′s programme to liberalise the financial services sector as part of the movement towards a Single European Market will significantly reduce the costs of entry into non‐domestic markets for Community banks. Reducing entry costs will increase competition in banking...

Examines the rationale for a green approach to marketing. Argues that banks can achieve competitive advantage through adopting a greening approach, and looks at the variety of responses which can be made to the increasing environmental concern of stakeholders. Examines areas where there is...