International Journal of Bank Marketing

Examines the rationale for a green approach to marketing. Argues that banks can achieve competitive advantage through adopting a greening approach, and looks at the variety of responses which can be made to the increasing environmental concern of stakeholders. Examines areas where there is potential for banks to green their product range.

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Year of publication:	1992
Authors:	Ennew, Christine ; Mckechnie, Sally
Published in:	Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 10.1992, 7, p. 8-9
Publisher:	MCB UP Ltd
Subject:	Banks \| Competitive advantage \| Green issues \| Marketing

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000001117 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014946875