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Persistent link: https://www.econbiz.de/10009272370

Revisiting customer value analysis in a heterogeneous market

DeSarbo, Wayne; Ebbes, Peter; Fong, Duncan K. H.; Snow, … - In: Journal of modelling in management 5 (2010) 1, pp. 8-24

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A Bayesian vector multidimensional scaling procedure for the analysis of ordered preference data

Fong, Duncan K. H.; DeSarbo, Wayne; Park, Joonwook; … - In: Journal of the American Statistical Association : JASA 105 (2010) 490, pp. 482-492

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Hierarchical bayes conjoint analysis : recovery of partworth heterogeneity from reduced experimental designs

Lenk, Peter J.; DeSarbo, Wayne; Green, Paul E.; Young, … - 2007

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Model-based segmentation featuring simultaneous segment-level variable selection

Kim, Sunghoon; Fong, Duncan K. H.; DeSarbo, Wayne - In: Journal of marketing research : JMR 49 (2012) 5, pp. 725-736

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Implementing managerial constraints in model-based segmentation : extensions of Kim, Fong, and DeSarbo (2012) with an application to heterogeneous perceptions of service quality

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Modeling the evolution of competitive market structure via competitive group dynamics

Kani, Amirali; Fong, Duncan K. H.; DeSarbo, Wayne - In: Journal of modelling in management 18 (2023) 2, pp. 457-479

Persistent link: https://www.econbiz.de/10014334909

The name-your-own-price channel in the travel industry : an analytical exploration

Wang, Tuo; Gal-Or, Esther; Chatterjee, Rabikar - In: Management science : journal of the Institute for … 55 (2009) 6, pp. 968-979

Persistent link: https://www.econbiz.de/10003865928

A New Bayesian Spatial Model for Brand Positioning

Park, Joonwook - 2016

Persistent link: https://www.econbiz.de/10012988387

A Bayesian Vector Multidimensional Scaling Procedure for the Analysis of Ordered Preference Data

Fong, Duncan K. H. - 2016

Multidimensional scaling (MDS) comprises a family of geometric models for the multidimensional representation of data and a corresponding set of methods for fitting such models to actual data. In this paper, we develop a new Bayesian vector MDS model to analyze ordered successive categories...

Persistent link: https://www.econbiz.de/10012988935