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Bayesian estimation
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Bradlow, Eric T.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing research : JMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Stockpiling points in linear loyalty programs
Stourm, Valeria
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 253-267
Persistent link: https://www.econbiz.de/10010526556
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2
A flexible demand model for complements using household production theory
Stourm, Ludovic
;
Iyengar, Radha
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 763-787
Persistent link: https://www.econbiz.de/10012294606
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3
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
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