Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Valeria Stourm, Eric T. Bradlow
| Year of publication: |
2023
|
|---|---|
| Authors: | Stourm, Valeria ; Bradlow, Eric T. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 40.2023, 2, p. 276-293
|
| Subject: | Loyalty programs | Rewards | Retailing | Bayesian estimation | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Bayes-Statistik | Bayesian inference | Abwertung | Currency devaluation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2022.08.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014316575