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Estimating SEM with Ordinal Da...
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Bayesian estimation
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Monetizing ratings data for product research
Hardt, Nino
;
Varbanov, Alex
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 713-726
Persistent link: https://www.econbiz.de/10011584278
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2
Benefit-based conjoint analysis
Kim, Dong Soo
;
Bailey, Roger A.
;
Hardt, Nino
;
Allenby, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011645754
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