Benefit-based conjoint analysis
Dong Soo Kim, Roger A. Bailey, Nino Hardt, Greg M. Allenby
| Year of publication: |
January-February 2017
|
|---|---|
| Authors: | Kim, Dong Soo ; Bailey, Roger A. ; Hardt, Nino ; Allenby, Greg M. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 1, p. 54-69
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| Subject: | economic separability | satiation | Bayesian estimation | Conjoint-Analyse | Conjoint analysis | Bayes-Statistik | Bayesian inference | Schätztheorie | Estimation theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2016.1003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011645754