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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The dimensionality of customer satisfaction survey responses and implications for driver analysis
Büschken, Joachim
;
Otter, Thomas
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 533-553
Persistent link: https://www.econbiz.de/10009787941
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Sentence-based text analysis for customer reviews
Büschken, Joachim
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 953-975
Persistent link: https://www.econbiz.de/10011617483
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