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Befragung
Customer satisfaction
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Gruber, Thorsten
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Journal of marketing management : MM
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Qualitative Marktforschung : Konzepte - Methoden - Analysen
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Qualitative market research : an international journal
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ECONIS (ZBW)
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Online Laddering
Gruber, Thorsten
;
Voss, Rödiger
;
Balderjahn, Ingo
; …
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 569-581)
.
2009
Persistent link: https://www.econbiz.de/10003827419
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2
Designing and conducting online interviews to investigate interesting consumer phenomena
Gruber, Thorsten
;
Szmigin, Isabelle
;
Reppel, Alexander E.
; …
- In:
Qualitative market research : an international journal
11
(
2008
)
3
,
pp. 256-274
Persistent link: https://www.econbiz.de/10003746538
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3
Service recovery in higher education : does national culture play a role?
Gruber, Thorsten
;
Chowdhury, Ilma Nur
;
Reppel, Alexander E.
- In:
Journal of marketing management : MM
27
(
2011
)
11/12
,
pp. 1261-1293
Persistent link: https://www.econbiz.de/10009387528
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