This paper reviews some of the economic experimental evidence on conformism. There is nothing to match the early psychology experiments where subjects were often swayed by the behaviour of others to an extraordinary degree, but there is plenty of evidence of conformism. This seems built-in to...

Since homo sapiens is a social animal, one might expect human nature the set of psychological propensities with which our species is naturally endowed to equip human beings to live in social groups. In this chapter, we consider the implications of this idea for economics and game theory. We...