Introduction -- Fundamentals of decision-making -- Behavior Patterns - Foundations of Our Decisions -- Behavior patterns for the perception phase -- Behavior patterns for the decision-making phase -- Behavior patterns for the customer retention phase -- Operational work with behavior patterns.

Firms spend billions of dollars each year advertising consumer products in order to influence demand. Much of these outlays are on the creative design of advertising content. Creative content often uses nuances of presentation and framing that have large effects on consumer decision making in...

Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing...

Seit Adam Smith ist eine der zentralen Thesen der Wirtschaftswissenschaften, dass freie Märkte und freier Wettbewerb die besten Voraussetzungen für allgemeinen Wohlstand sind. Die Wirtschaftsnobelpreisträger George Akerlof und Robert Shiller argumentieren dagegen, dass Märkte nicht von sich...