Ozturk, Ahmet Bulent; Pizam, Abraham; Hacikara, Ahmet; … - In: Journal of Hospitality and Tourism Technology 14 (2023) 5, pp. 780-801
Purpose This study aims to investigate the effects of hotel customers’ perceived utilitarian and hedonic values on their intention to use service robots. In addition, the influences of innovativeness, ease of use and compatibility on hotel customers’ perceived utilitarian and hedonic values...
