Narrow search
Showing 1 - 4 of 4
Cover Image
Factors affecting Mexican college students' purchase intention toward a US apparel brand
Lee, Min-Young; Kim, Youn-Kyung; Pelton, Lou; Knight, Dee; … - In: Journal of fashion marketing and management 12 (2008) 3, pp. 294-307
Persistent link: https://www.econbiz.de/10003761541
Cover Image
Global vs local : analysis of the consumer-brand relationships in India
Sengupta, Aniket; Wesley, Scarlett; Cavender, RayeCarol; … - In: International journal of retail and distribution management 50 (2022) 3, pp. 361-376
Persistent link: https://www.econbiz.de/10013398011
Cover Image
MC 2.0 : testing an apparel co-design experience model
Wu, Juanjuan; Kang, Ju-young M.; Damminga, Cara; Kim, … - In: Journal of fashion marketing and management 19 (2015) 1, pp. 69-86
Persistent link: https://www.econbiz.de/10011300516
Cover Image
Perceived benefits of retail loyalty programs : their effects on program loyalty and customer loyalty
Kim, Hye-yŏng; Lee, Ji Young; Choi, Dooyoung; Wu, Juanjuan - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 95-113
Persistent link: https://www.econbiz.de/10009774825