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~subject:"Belgien"
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Belgien
Werbung
13,855
Advertising
9,788
Werbewirkung
3,792
Advertising effects
3,738
Konsumentenverhalten
2,873
Consumer behaviour
2,867
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1,789
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1,784
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Pelsmacker, Patrick de
9
Jegers, Marc
5
Dens, Nathalie
3
Proost, J.
2
Verhellen, Yann
2
Abé, Makoto
1
Aubry, Mauric
1
Bauwens, Joke
1
Bulck, Hilde van den
1
Defever, Christine
1
Demaeght, A. J.
1
Demunter, Rein
1
François, Pierre
1
Gieseler, Friedrich
1
Hofman, A.
1
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1
Kloss, Ingomar
1
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1
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Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
Advertising worldwide : advertising conditions in selected countries
1
Belgian journal of operations research, statistics and computer science
1
Breaking new ground in theory and practice
1
Contimart report
1
Courrier hebdomadaire / Centre de Recherche et d'Information Socio-Politiques
1
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
1
European journal of marketing
1
International advertising and marketing
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
1
L' Ufficio moderno : società e uomo, organizazione, metodi e sistemi, marketing, pubblicat à ; rivista mensile di aggiornamento sul management, l'organizzazione, la pubblicat à
1
Mémoire de la Classe des Lettres / Collection in-8¹
1
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
1
Revue d'économie industrielle
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Werbung im Ausland : Geschäftspraktische Hinweise zur werberischen Erschließung ausländischer Märkte
1
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ECONIS (ZBW)
22
USB Cologne (EcoSocSci)
1
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1
La publicité
Lentzen, Evelyne
-
1987
Persistent link: https://www.econbiz.de/10000723368
Saved in:
2
Independent firm characteristics of the firm : a factor-analytic approach using Belgian accounting and advertising data
Pelsmacker, Patrick de
;
Jegers, Marc
-
1989
Persistent link: https://www.econbiz.de/10000814261
Saved in:
3
De Belgische reklamebestedingen in de jaren '80
Pelsmacker, Patrick de
;
Hofman, A.
;
Jegers, Marc
-
1988
Persistent link: https://www.econbiz.de/10000814764
Saved in:
4
Explaining advertising intensity at the firm level : the Belgian case
Pelsmacker, Patrick de
;
Jegers, Marc
;
Proost, J.
-
1992
Persistent link: https://www.econbiz.de/10000879441
Saved in:
5
Belgique 1965 : presse, radio et télévision aux prises avec les élections ; les rapports entre communautés et "face à l'opinion"
1968
Persistent link: https://www.econbiz.de/10003075050
Saved in:
6
The Belgian market
1964
Persistent link: https://www.econbiz.de/10003487954
Saved in:
7
Importanza della pubblicitá cinematografica nel Belgio
Aubry, Mauric
- In:
L' Ufficio moderno : società e uomo, organizazione, …
33
(
1959
)
11
,
pp. 2105-2111
Persistent link: https://www.econbiz.de/10003476122
Saved in:
8
Werbemethoden in Belgien
Gieseler, Friedrich
- In:
Werbung im Ausland : Geschäftspraktische Hinweise zur …
,
(pp. 5-8)
.
1955
Persistent link: https://www.econbiz.de/10003560212
Saved in:
9
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
10
Inducing value-congruent behavior through advertising and the moderating role of attitudes toward advertising
Defever, Christine
;
Pandelaere, Mario
;
Roe, Keith
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 25-37
Persistent link: https://www.econbiz.de/10009241302
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