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Purpose – The article aims to focus on how information technology allows firms to deliver services by means of information kiosks. Design/methodology/approach – A total of 22 exploratory in‐depth interviews were conducted with key informants in the retail and other sectors, in primarily...
Persistent link: https://www.econbiz.de/10014803198
The Internet is changing the way that companies carry out their business and, in fact, constitutes an entirely new application domain, which makes product innovation possible. Moreover, it is a new medium for reaching consumers, which is a central preoccupation to organisations in the current...
Persistent link: https://www.econbiz.de/10014987071